Being successful in the home staging business can come down to this. How easy is it for you to tell the truth in such a way that people are motivated to make some changes? A great home stager doesn't tell you what you want to hear, exactly. I tell people that they need to paint bright purple and stark white walls different colors, that they need to remove country lacy curtains, that they need to put away all the sports memorabilia (even the Aggie stuff), that the litter box is stinky, that the weeds have to come out (even if they are blooming), and the real flowers have to go in. I tell people to clean their windows inside and out as many times as it takes to get sparkle happening.
When you are finished living in a home and you are ready to make some serious money on this big investment, isn't maximizing the profits exciting? So hearing the truth doesn't hurt; it sells! I dare you to beg for the truth and follow through with all changes. When you can really hear the truth, the Staging will Matter! You can expect to sell faster and for a lot more money.
