We are a home staging company serving Flower Mound, Lewisville, Highland Village, Southlake, Coppell, Carrollton, Denton, Argyle, Keller, Roanoke, Grapevine and other surrounding North Texas cities.

Thursday, May 5, 2011

Picture This!

I just bought my first DSLR camera, a Nikon d3100.  It takes amazing pictures!  Taking a great interior shot seems to come down to having an artistic eye (I've got that), a steady hand (or for me a VR lens and tripod), a wide angle and a professional camera.

 Having better pictures will enhance the before and after pictures that help sell my service on my webpage!  This will also mean that if you have a house on the market, and you already had professional shots taken but now you want to stage some of the home; we will be able to deliver beautiful after shots that you can swap out of the rooms we stage.
What is in your MLS photos can drive traffic to your listing... or away from it.  You have a lot of control over this.  Look at your pictures carefully, think about the properties best features.  List the strongest photos/features first.  We have a favorite local real estate photographer we partner with and can even include their professional photography services in a package designed just for you.  We are happy to give referrals; just ask! 


The happiest people don't have the best of everything; they just make the best of everything!
Bill Etheredge
The Colony High School

Sunday, February 27, 2011

Dressed for Success

Do you think it is a good idea to get your car detailed before you sell it?
Do you wear clothes to a party or usually go naked? Why?
When you are having a party do you clean up the house, the bathrooms, the floors, and the kitchen?
Do you generally think people look better after a make-over?
Do you think that the style of clothes a person wears can make them look older than they actually are?
Is it important to you to stay in shape?
If the price is the same do you buy new or used?
Have you ever been surprised by someone’s talent on American Idol? Why?
Have you ever notice that someone had chipped toenail or fingernail polish?                    
Do you dress differently when you are cleaning house than when you are going to work?
Do you wear deodorant? Why?

Like it or not, looks (and smells) do matter. We make judgments about all kinds of things based on what we see. If your house is on the market it is competing with the other houses on the market and guess what….the best looking houses (in each price range) sell first, and for the most money. Understanding this is not rocket science. If your house is about to go on the market or already is on the market (and you are disappointed with the results you are getting) contact us. Staging is an investment that pays very well and it is always cheaper than a price reduction. Staging Matters. Call today.

Susan Boyle, the older woman who appeared on American Idol and shocked the nation with her voice, is a great example of how packaging creates expectations. Susan Atwell, of Atwell Staged Home, writes an interesting article on this subject in her blog. You can read the article here:
It All Boyles Down to this – Looks Count